In the advertising industry, we as consumers are constantly being bombarded with new info about a product. Some of these ethos appeal to our senses like the way a product is portrayed or how it compares to its competitors. I agree with writer Michael Sandel in that marketing just comes naturally to appeal to us. Some ways business can appeal to us is through the use of celebrities, emotional stories, or through explicit material. Market has become an improtant part of life in the USA as Sandel writes.